I spend a lot of time advising people which movies to NOT waste their money on, as well as putting together contests and giveaways for my faithful readers. When I heard about Jake Steinfeld’s new book, I saw this as a chance to give those same readers a chance to win $200,000 to use in order to make their dreams come true. It would have been wrong to not talk with him about his career and, of course, the competition. It was icing on the cake that he turned out to be one so engaging.
Jake is the reason so many celebrities look so good, even if they weren’t personally trained by him. He started the trend of having a personal trainer that in turn led to things like personal life coaches. Not bad for a kid from New York whose ambitions brought him to Los Angeles with dreams of being Mr. America. His new book details what he calls being a “street smart entrepreneur”, the kind that doesn’t have an MBA, but does have the savvy to make things happen. It also has some terrific stories about celebrities as their most naked, though not I hasten to add, in the literal sense. When Jake uses that term, he’s talking about them doing push-ups and such without publicists, agents, or even make-up.
And if there’s any doubt about why Jake has gotten where he has, listen to the pitch he had ready when I asked him for some tips on overcoming the “reviewers spread”.
Your Thoughts?